Should Versus tv cover the Rally racing?

The Versus tv channel has a ten year deal with the IndyCar Series and the Firestone Indy Lights Series. They will have previews of the races and better Indy 500 coverage than ABC/ESPN had recently. Versus has covered the 2009 Dakar Rally in South America. Fox owns the Speed Channel and they dropped the World Rally Championship a few years ago. ESPN had some coverage of the 2007 Rally America Series. Should Versus cover the Rally America Series and the World Rally Championship?